Here are two simple, but powerful, marketing techniques that we taught one of our fast-food clients that resulted in a 415% increase in their Gift Certificate sales during the holiday season -- that's thousands of dollars in extra sales each and every sea
Learn MoreA few years ago a client asked us to review a follow-up letter he was mailing to his customers a few weeks after they had purchased one of his products. He wasn't achieving any of the goals he had set for this follow-up letter. After reading it, it
Learn MoreIn the early nineties, a small business owner, Mary, contacted us to ask for our help. She said that she was spending a lot of money on newspaper ads to promote her small business, but that she didn't feel like she was getting very much return from her
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The main objective of any business is to earn a profit and it is important for every business to grow in a specific direction keeping pace with the fast moving economy.