Case Studies

GREEN ACRES FARMERS MARKET

Alicia and Clifford were on the horns of a dilemma. A piece of land on the main road through the town of St. Mary's had just become available for sale and it was expected to sell quickly. It was the last undeveloped lot with a significant amount of road f

Learn More

The Entrepreneur's Marketing Source Inc.

Alicia and Clifford were on the horns of a dilemma. A piece of land on the main road through the town of St. Mary's had just become available for sale and it was expected to sell quickly. It was the last undeveloped lot with a significant amount of road f

Learn More

Pro-Net Business Connections

This case explores motivational factors of a new entrepreneur during the early creative phases of planning and launching her networking and training business. The events documented show how motivation needs pushed and pulled the young woman forward in the

Learn More

Sainte Famille Wines Limited

Sainte Famille Wines Limited (SFW) was a new farm winery located in Falmouth, Nova Scotia. In the spring of 1990, Suzanne Corkum, president and co-owner of Sainte Famille Wines, looked over the racks of bottled wine from the first vintage. They were nearl

Learn More

Woof (Design) Limited

"The recession has really hit hard," exclaimed Gill Campbell, President of Woof Design, a small cottage-industry manufacturer of knitted products located in St John's, Newfoundland. Company sales in 1990 had fallen by nine percent compared to 1989, a leve

Learn More

COCOON ESTHETICS

The pace was frantic. Michelle Hill had less than two weeks before her scheduled meeting with the loan board in Charlottetown, Prince Edward Island, Canada on November 19, 1997. By that time she needed to have completed her business plan, including market

Learn More

CAREER FASHIONS (A)

In late February of 1987, Cheryl Roche suddenly faced a situation that threatened the very survival of her business. After fourteen months of operating Career Fashions, Cheryl's business partner, Carolyn Knox, had decided to leave the company and pursue o

Learn More

The Maritime Trading Company

In February 1999, Kent Groves sat in a coffee shop thinking about his company's new site on the World Wide Web. As president of Maritime Trading Company, a small business he started in 1993, he still made most of the decisions for the company.

Learn More

The Business Initiatives Group: Peat-To-Energy Project Evaluation

In late June 1993, members of the Economic Recovery Commission's (ERC) Business Initiatives Group prepared for a meeting with the Premier of Newfoundland, concerning the future of the Stanton Group peat-to-energy cogeneration project. This American energy

Learn More

CAMBRIDGE SUITES HALIFAX

Paul had studied and believed in the principles of quality management, and had learned that the results from such change initiatives could take years to be fully realized. He was certain that such change initiatives were the means to new levels of product

Learn More

How Dan Lewis Tripled His Business in Nine Months!

Dan Lewis owned a small dental restoration business that he ran from his home. He had been creating dental restorations for local dentists for over 25 years, but competition from lower-priced businesses was making it more difficult for him to keep his bus

Learn More

How You Can Turn $25 into $4,000

In addition to being one of the best marketers I know, my wife, Maria, is also an expert organizer. Her Web site, Get Organized Now! is one of the most popular and successful organizing sites on the Web. Before we moved our organizing business to the W

Learn More

123